That's freakin' awesome! I've never seen a TEDtalks video before, though I have seen them advertised around the internet. It was interesting hearing about the stats from a guy who studies them every day. They were entertaining, and educational.
I've never really broken down videos like that. I've never thought about why my favorite videos are my favorites, or why viral videos go viral.
It's true that tastemakers can have a profound impact on society (i guess that's why they are the tastemakers). But isn't that really a community in itself. Who is it that the tastemaker is talking to... their community of followers, of viewers, of people who care what they have to say. It's a collection of like-minded people.
But really I guess it's just semantics. Communities such as 9gag, roosterteeth, neogaf, gizmodo; these are the sites that creat virals. Forums allow for the free exchange of ideas with the only form of punishment is being flamed by your peers. Everyone feels a great sense of acceptance, and they therefore want to contribute. really, I think viral videos only go viral because people want to be accepted.
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